The Association of Decoration Technologies

D plus F Lab

Mr. Tatsuo Ito

He joined Toyoda Gosei Co., Ltd. in 1992 and has been engaged in planning, development and mass production launch of new decoration technologies for automotive interior and exterior parts for 25 years. After working at Nissha Co., Ltd. for two years from 2017, he established D Plus F Lab in 2020 and is disseminating information on plastic decoration technology and supporting prototyping, development and mass production of decoration. At the same time, he is also engaged in activities to promote exchange and development in the decoration industry as a director of the Decoration Technology Research Association.

Decoration technology is a technique for decorating the surface of an object to increase its value (product appeal), and various methods have been developed to suit different purposes and are applied in many fields. The more decorative expression with high design value is applied, the higher the product value will be. Future decoration technology will be required to add high added value such as functionality, environmental friendliness, and small-lot high-mix production, rather than simply for the purpose of appearance, and various development studies are currently underway. In this lecture, we will explain the latest decoration technology and provide an outlook for future trends.

- mass coloration with effect pigments as environmentally friendly approach and SDGs. - new products development

Merck Performance Materials G.K. Japan
surface solutions innovation and application
specialist

Mr. Azuma Kazuhisa

- mass coloration with effect pigments as environmentally friendly approach and SDGs.
- new products development

Hiroshima University
Graduate School of Advanced Science and Engineering
Professor

Prof. Yuichi Kurita

Yuichi Kurita holds a Ph.D. in engineering and is currently a professor at the Graduate School of Advanced Science and Engineering at Hiroshima University. With a research career spanning over 20 years in the fields of biomedical engineering, robotics, virtual reality and human augmentation, he has published over 100 academic papers and over 150 international conference papers, and has been actively involved in the intellectual property and social implementation of the results of numerous industry-academia collaborations. In 2023, he founded a start-up company from Hiroshima University that uses his knowledge of medical care, nursing and health support to challenge the commercialisation of research results.

Haptic design, which is based on the principles of tactile perception, can make a significant contribution to improving the quality and functional value of not only high-end products such as cars, but also low-end products such as household goods and daily necessities. However, haptic design has the problem of being expensive due to the cost of trial and error with physical prototyping. Therefore, we are developing digital haptics technology that can predict multiple tactile sensations such as roughness and unevenness with high accuracy, and is compatible with free-form shapes, without the need for physical samples or measurement of human tactile motion. This talk will give an overview of this technology.

Panelist

Nissan Motor Co,. Ltd.
Interior and Exterior Engineering Development
Expert Leader

KOMATSU MOTORU

Panelist

Panasonic Automotive Systems Co., Ltd.
Cabin UX Business Development Office
Senior Designer

Satoshi Tanigawa

Panelist

SURFACE STUDIO
Executive Branding Officer

Kazuhiko Komada

Panelist

The Association of Decoration Technologies

D plus F Lab

Tatsuo Ito

He joined Toyoda Gosei Co., Ltd. in 1992 and has been engaged in planning, development and mass production launch of new decoration technologies for automotive interior and exterior parts for 25 years. After working at Nissha Co., Ltd. for two years from 2017, he established D Plus F Lab in 2020 and is disseminating information on plastic decoration technology and supporting prototyping, development and mass production of decoration. At the same time, he is also engaged in activities to promote exchange and development in the decoration industry as a director of the Decoration Technology Research Association.

Moderator

One Plus

The Association of Decoration Technologies

Mr. Keishi Tada