Mazda Motor
Vehicle Development Div. Craftsmanship Development Gr.
Technical Leader

Dr. Kubo Kenta

The word "Kansei" has long been incorporated into manufacturing. On the other hand, the benefits that this sensitivity can bring to users have not been clearly defined. For this reason, it is often developed as a design matter, which is incompatible with the engineering pursuit of functionality. This session will introduce the benefits of sensibility to human wellbeing and the automotive sensibility functions developed to provide them.

EAST JAPAN RAILWAY COMPANY
Innovation Strategy Headquarters
Manager

Well-being as a Service Co-Creation Consortium
Executive director

Mr. Hiroshi Irie

We will introduce the reason why JR East Japan tried to engage in open innovation in the first place, the specific management structure that led from the Mobility Transformation Consortium to the WaaS Co-Creation Consortium, and examples of demonstration experiments and implementation.
In addition, through an explanation of the seven points for promoting open innovation obtained from the operation of the consortium so far, we will explain the experience and knowledge gained so far in the operation of the consortium. We hope you will understand how the consortium should be as a platform for open innovation.

The National Institute of Advanced Industrial Science and Technology (AIST)
Human Augmentation Research Center
Fellow and Director of Human Augmentation Research Center

Dr. Masaaki Mochimaru

Masaaki Mochimaru studied Mechanical Engineering and Ergonomics at Keio University in Japan, where he received his Master in Mechanical Engineering and PhD in Engineering. In 1993, he joined The National Institute of Advanced Industrial Science and Technology (AIST) as a researcher. In 2001, he was assigned as the deputy director of Digital Human Laboratory of AIST. In 2010, he launched and directed Digital Human Research Center of AIST. Through 2015-2018, he directed Human Informatics Research Institute of AIST. After November 2018, he directs a new research center, Human Augmentation Research Center of AIST. In 2023, he was assigned a fellow of AIST. His research interests are related to measurement and modeling of human functions and their applications. In recent years, his research interests are expanded to service engineering and servitization. Through 1997 to 2016, he was the chair of ISO TC159 (ergonomics)/SC3 (anthropometry and biomechanics). He was appointed as the chair of ISO TC 324 (sharing economy) in 2019, and also appointed as the chair of ISO PC 329 (consumer incident investigation guideline).

How technology can enhance people’s well-being

Graduate School of System Design and Management, Keio University

Prof. Takashi Maeno

In this talk speaker describes a method for designing products and services that takes wellbeing into explicit consideration. This method is to design products and services using innovation methods such as design thinking, taking into account the components of wellbeing that have been psychologically identified. Specifically, the components of wellbeing are concepts that constitute wellbeing, such as the four factors of happiness (try factor, thank you factor, manageable factor, and as it is factor). The lecture will also discuss specific design examples of houses, community building, AI, and education that enhance people’s well-being.

~Cutting edge research on interaction with others~

JST Mirai-Program PO

NEC Solution Innovators, Ltd.
Senior Fellow

Tohoku University School of Medicine
Well-being Design Institute for Health
Visiting Professor

Dr. Iwao WAGA

Waseda University
Faculty of Human Sciences
Professor

Prof. Rieko OSU

Hamamatsu University School of Medicine
Research Center for Child Mental Development
Professor

Prof. Atsushi SENJU

Gifu University
Faculty of Engineering, Department of Electrical, Electronic and Computer Engineering
Professor

Prof. Kazunori TERADA

Chuo University
Faculty of Science and Engineering
Professor

Prof. Mihoko NIITSUMA

National Center for Child Health and Development
Department of Neonatology
Research fellow

Dr. Monami NISHIO